I build products.
Then I make them grow.
Former engineer who fell in love with marketing. I build UX with taste and growth systems that compound — specializing in activation.
How I work
Proof
How I redesigned the product
So customers wrote in CAPS LOCK how much they love it
360° customer view
Built the CDP myself — that unlocked targeted GTM and insights for non-tech savvy teammates.
2.5× team velocity
Self-improving team brain in Git as a context, Linear Triggers, capacity planner, custom Claude agent (with MCPs).
+ 1st place at AI Hackathon
Mirality
AI ghostwriter I’m building. Soon.
Founders hire me because I…
Killed 2 product verticals despite the founders’ pushback
Pivoted the company B2C → B2B with unit economics
Launched a product from scratch to first payments
Retention 3×, ARR 2×
“More verticals — easier to sell,” was the argument. The data said otherwise: 90% of revenue came from one core product. Built the business case, took it to the CEO — and killed both verticals.
95% of revenue — from 5% of users
Cohort analysis nobody asked for. Showed the math — the company changed course.
Avoided bankruptcy
First product role. From idea to paying customers — product plus full-cycle marketing.
Career
Senior Product Manager, Platform & Growth
Threecolts · 2025 – 2026
Joined to own growth strategy for the PLG portfolio. Needed to run experiments, but the platform was broken — so I ended up owning it: billing & integrations across 20 products. Led strategic bets with the C-suite.
Founding Product Manager, Helpdesk
Threecolts · 2023 – 2025
Took over product and ops from the founder. Grew the team from 3 to 15, tripled retention, owned product strategy for a portfolio of 3 products. Declined a Head of Product offer to work in Growth.
Technical Product Manager
HICX · 2022 – 2023
Joined as a PM, proposed a growth plan to address low feature adoption. We didn’t agree on the plan. Left.
Product Operator
Coinchange · 2021 – 2022
Started as a Founder's Associate, helped across each vertical: marketing, sales, product. Discovered insights via unit economics to pivot the company from B2C to B2B.
0-to-1 Product Manager
OnlinEventSpace · 2021 – 2022
First PM job at a service company. Launched the product from scratch to first payments to avoid company bankruptcy, led full-cycle marketing with 2 direct reports.
Android Developer
iTechArt · 2020 – 2021
First engineering job: learned how to code client-server applications and developed intolerance for meaningless features. Broke up with an AMAZING team to get into Product Management.